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Transportation theory (psychology) : ウィキペディア英語版 | Transportation theory (psychology) Narrative transportation theory proposes that when people lose themselves in a story, their attitudes and intentions change to reflect that story. The mental state of narrative transportation can explain the persuasive effect of stories on people, who may experience narrative transportation when certain contextual and personal preconditions are met, as Green and Brock〔Green, M. C., & Brock, T. C. (2002). "In the mind's eye: Transportation-imagery model of narrative persuasion." In M. C. Green, J. J. Strange & T. C. Brock (Eds.), ''Narrative impact: Social and cognitive foundations''. (pp. 315-341). Mahwah, NJ: Lawrence Erlbaum.〕 postulate for the transportation-imagery model. As Van Laer, De Ruyter, Visconti, and Wetzels〔 elaborate further, narrative transportation occurs whenever the story receiver experiences a feeling of entering a world evoked by the narrative because of empathy for the story characters and imagination of the story plot. Given the implications of stories for the persuasion of people, nothing is less innocent than a story. == Defining the field of narrative transportation == Deighton, Romer, and McQueen〔Deighton, J., Romer, D., & McQueen, J. (1989). "Using drama to persuade." ''Journal of Consumer Research, 16''(3), 335-343.〕 anticipate the construct of narrative transportation by arguing that a story invites story receivers into the action it portrays and, as a result, makes them lose themselves in the story.〔Nell, V. (1988). ''Lost in a book: The psychology of reading for pleasure''. New Haven, CT: Yale University.〕 Gerrig〔Gerrig, R. J. (1993). ''Experiencing narrative worlds: On the psychological activities of reading''. New Haven, CT: Yale.〕 was the first to coin the notion of narrative transportation within the context of novels. Using travel as a metaphor for reading, he conceptualizes narrative transportation as a state of detachment from the world of origin that the story receiver—in his words, the traveler—experiences because of his or her engrossment in the story, a condition that Green and Brock〔Green, M. C., & Brock, T. C. (2000). "The role of transportation in the persuasiveness of public narratives." ''Journal of Personality and Social Psychology, 79''(5), 701-721.〕 later describe as the story receiver’s experience of being carried away by the story. Notably, the state of narrative transportation makes the world of origin partially inaccessible to the story receiver, thus marking a clear separation in terms of here/there and now/before, or narrative world/world of origin.
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